Performance Monitoring
Forensic marketing analytics
Know whether your business will succeed or not by understanding where your customers come from, what they spend and how much profit you make per transaction.
It’s easy to forget that internet businesses are no different to traditional businesses when it comes to the fundamentals of performance monitoring & management.
All businesses need robust, accurate and up to date management reports in order to understand the key metrics of the business and what drives the numbers.
That’s why we have a qualified chartered accountant finance director on our team who has managed the financial performance and chaired the board of businesses up to £55 million in turnover and 1200 staff.
Not all businesses require the hands on expertise that this provides, so often times it’s about designing the reporting mechanisms that bring all the numbers together in one meaningful place which can then be used to guide the strategy of the business and enable the management to make the right decisions based upon facts.
These numbers are drawn from the following areas:
- Website analytics including click through rates, shopping cart abandonment, split testing etc.
- Google analytics including sales funnel, pay per click, google ads etc.
- Profit and loss
- Cash flow
- Balance sheet
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